Screenrights is a not for profit body established to administer the Australian Copyright Act. This means intermediating between content creators and people paying to use their content.
With a diverse range of stakeholders, Screenrights wanted to create an engaging and simple story to tell viewers who they were, what they did (and didn’t do) and how they work. This was to be designed in Prezi and cut to video with a voice over. A set of custom illustrations needed to be used for this.
We looked to use a light style of vector illustrations to break down the information in a simple and easy to understand animation. This was then set up in the contextual scene of someone consuming the content through a television. This was the designed to be the surprise reveal at the end of the Prezi to top off the content.