NADINE CHAMPION

Nadine Champion is a martial arts teacher and fighter based at UFC Gym in Alexandria (Sydney) Australia.


THE BRIEF

Nadine was invited to be the closing speaker at TEDx Sydney in 2015 and share her inspirational story to an audience of over 3,000 people.  This was her first ever public presentation and without any branding or existing material, we needed to first create a suitable style and structure


THE CONCEPT

Nadine’s awesome story (watch here) isn’t just about fighting but her training in martial arts equipped her for the fight for her life. We created a color palette and font combination that had an athletic feel and had the ring as the big picture. This was the big reveal for the deeply moving and beautiful part of her story.  Her story of courage and display of courage are a must to watch.