Kensington

Kensington is the worlds biggest computer and mobile accessory company.


THE BRIEF

With a massive inventory of some really awesome and practical products, the challenge was to move away from a listing of products to instead show situational usage of them.  This would then demonstrate that at home, office, travel or even in the air, there are a number of Kensington products that can be used to increase productivity and protection.


THE CONCEPT

We looked to use an illustrative style to show a busy city as the big picture. Inside that city would be different micro-environments like a home / office or sitting on a train. Those microenvironments would then reveal a number of smart Kensington products in use.