Australian Trade Commission

Austrade is The Australian government trade commission for Australian exporters and information for companies wanting to do business with Australia.


THE BRIEF

To create a series of 4 animated videos educating stakeholders on the details of the Approved Destination Scheme (ADS). The ADS is a special visa program for Chinese Tourists looking to come and see Australia through accredited tour operators. The videos needed to be narrated in both English and Mandarin.


THE CONCEPT

The challenge here was to customise a set of artwork that was appropriate for both Australian and Chinese Tour operators. We looked to use a fresh, modern and fun backdrop and character style showing tourists having a great time.